By adopting Design Thinking principles, we create opportunities where you find problems
Let's reinvent the way of solving problems
Design Thinking is a problem-solving approach that focuses on understanding the needs and desires of users to create innovative and effective solutions. It involves empathising with users, defining the problem, generating ideas, prototyping, and testing iteratively. Design Thinking encourages collaboration, creativity, and a human-centered approach to design, aiming to deliver products, services, or experiences that truly address user needs. It emphasises the importance of experimentation, feedback, and iteration to continuously refine and improve solutions. By applying Design Thinking principles, organisations can gain deeper insights, generate breakthrough ideas, and create meaningful experiences for their users.
Why Design Thinking is important?
Design Thinking offers a structured framework for problem-solving that places the needs and experiences of users at the forefront. By adopting a human-centered approach, Design Thinking helps organisations gain a deeper understanding of their users, uncover unmet needs, and identify innovative solutions. It promotes creativity, collaboration, and empathy, leading to more meaningful and impactful outcomes. Design Thinking encourages experimentation, iteration, and continuous improvement, allowing for the development of user-centric products, services, and experiences. Ultimately, Design Thinking enables organisations to drive innovation, enhance customer satisfaction, and stay ahead in a rapidly evolving market.
"Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success."
— Tim Brown (IDEO)
How does design thinking work?
Design thinking is a problem-solving approach that works by understanding and addressing the needs and desires of users in a creative and iterative manner. It involves a series of steps that guide the process of developing innovative solutions.
Design thinking works by combining empathise, define, ideate, prototyping and testing to develop innovative and human-centered solutions. It encourages collaboration, interdisciplinary perspectives, and a focus on understanding and meeting user needs. By applying design thinking principles, organisations can drive innovation, enhance user experiences, and solve complex problems more effectively.
Understand the user’s perspective and their needs, wants, and motivations.
Define the problem or challenge you are trying to solve with your design.
Generate a range of possible solutions and approaches to your design.
Create a rough prototype of your design to test your ideas and get feedback.
Test your design with a small audience or a group of trusted colleagues, get feedback, and use this feedback to refine your design.
Our Design Thinking Process
At Humint Labs, we follow a systematic and iterative approach to problem-solving that emphasises empathy, creativity, and user-centricity. It involves a series of steps that guide the development of innovative and effective solutions. While there are various interpretations of the design thinking process, a commonly accepted framework consists of five main stages: empathise, define, ideate, prototype, and test.
Empathise
- User research
- Personas
- Empathy maps
- Shadowing
Define
- Problem statements
- Point of view statements
- Affinity diagrams
Prototype
- Sketches
- Wireframes
- Storyboards
- Hi/Lo Fidelity
Prototype
- Sketches
- Wireframes
- Storyboards
- Hi/Lo Fidelity
Test
- User testing
- A/B testing
- Usability testing
- Surveys
